Episode 84: My 74-Year-Old Mom on How to Sell Without Losing Yourself

My mom has been in business for 50 years. She pioneered an entire field of somatic movement when there were two yoga studios in the whole country. And she built it by talking to everyone. The bank teller. The grocery store clerk. Everyone. Because she genuinely believed her work could change their life.

In this episode we get into what sales actually is at its core, and I have to say, hearing my mom put words to it the way she did stopped me in my tracks.

We talk about why believing in the person in front of you is what actually closes the sale, why every single conversation you have is a sales call whether you realise it or not, and what it really means to go all the way through with someone instead of dropping off in the last five minutes when it gets uncomfortable.

We also get into the two trajectories you are always presenting in a sales conversation, why people pay now or pay later with interest, and how to take someone all the way to a real yes without using fear tactics or hype. Just reality.

This one is for anyone who still feels weird about selling. By the end of it I think you will see it completely differently.

Since you're here, I want to personally invite you into a free complimentary strategy session with me. We'll look at where you are right now, what's pulling your focus in too many directions, and the one strategy that actually fits your business so you can stop dabbling and start scaling.

👉🏼 Book your free Strategy Session

Timestamps

00:00 How my mom built a business by talking to literally everyone
01:54 Why you cannot sell something you do not believe in
03:20 Seeing more for someone than they see for themselves
09:22 Why every conversation you have is a sales call
15:27 Why people drop off in the last five minutes and how to stay through it
19:34 The two trajectories you are always presenting in a sales conversation