Episode 54 (Part 2) - What Actually Works After 11 Years of Coaching (Hint: It's Not What They're Selling You)

Welcome to Part 2 of this 11-year reflection — the lessons, the breakthroughs, and the truth about how the coaching industry has actually changed.

Because yes… the industry has evolved. A lot.
And I really believe we need more real conversations about what’s working now, what’s not, and what it truly takes to build something that lasts.

This episode is me being bold (because here we go 😅):
If you’re not living what you’re teaching… you’re just repeating information.
And in a world that’s gotten louder, flashier, and more performative… embodiment is the thing that separates who lasts from who burns out.

In this episode, I’m sharing:

✨ Why embodiment is the real edge (and why “information” isn’t enough anymore)
✨ The difference between being a great marketer vs being a great liver of the work
✨ What integrity actually looks like behind the scenes
✨ Why business is still simple — and people make it complicated
✨ Why feedback is the missing link for most people
✨ The standard I live by: raise the bar… and live it

If you’re building a business and you want honest feedback, real strategy, and support that actually matches your life. I’d love to invite you to book a free connection call and we’ll look at what would move the needle for you right now.

Click here to book your free call: https://calendly.com/kristichaves/connectioncall

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Timestamps

00:09 Part 2 + why this conversation matters
02:06 Embodiment + integrity (the line in the sand)
04:20 “Take a camera to my life” standard
06:55 Marketing vs living the work
09:24 How the coaching industry has changed
10:03 Business is simple (be good + offer + deliver)
12:22 Raise the bar + stay in the game
18:51 You don’t need more tips — you need feedback
19:45 Integrity as the beacon + closing