Episode 51 - The Business Model That's About to Replace Launches in 2026
Today we’re diving into something that is genuinely one of the most underrated strategies in business:
How do you build long-term client programs where people want to stay…
without you feeling like you have to constantly give-give-give to earn it.
Because the truth is — overdelivering is exhausting.
And your clients don’t need more “stuff.”
They need a better-designed experience.
In this episode, I break down how to create dynamic, scalable programs that keep clients in your world long-term, with no manipulation, no scarcity, and no “I guess I have to keep adding more.”
✨ Inside this episode, I share:
✨ Why retention is the real business safety plan (hello: the gym analogy)
✨ The difference between selling a result vs. selling what’s possible when it’s applied
✨ Why transformation takes time — and why your best clients should stay longer
✨ The “Us orientation” vs. the “Me show” (and why belonging drives results)
✨ Designing programs with diversified learning + intentional culture
✨ Why your program should sell itself (so re-sign conversations feel like… not sales calls)
Want help building this into your own business?
Book a free call with me: https://calendly.com/kristichaves/connectioncall?month=2025-12
Timestamps
00:00 Retention without overdelivering
01:00 Why retention stabilizes a business
02:48 Selling the result vs. what’s possible
06:28 The “Us orientation” and belonging
08:54 Hold the bar (don’t lower it)
09:50 Diversified learning + culture
10:50 Less support, more intentional support
12:11 Engagement is feedback
13:38 Program sells itself (re-signs feel natural)
14:04 Evolve the program + design for your ideal client