Untold Truth Series - Episode 2: The Real Trap of Trying to Be Confident

Welcome back to The Untold Truths of What It Actually Takes to Grow Your Business.

You’ve heard people say, “Be confident,” or “Own your worth.” But no one talks about what it actually takes to build that confidence — the kind that shows up when you’re scared, launching something new, or wondering if anyone will buy.

In this episode, I’m breaking down what confidence really looks like in business — not the fluffy version, but the kind that’s forged through risk, discomfort, and choosing to trust yourself when you have zero proof that it’s going to work.

Inside, you’ll hear:

• Why confidence doesn’t come from mindset work — it comes from practice
• How I built unshakable trust in myself (even when life fell apart)
• The uncomfortable truth about risk tolerance and leadership
• What to do when fear hits mid-launch or during a big investment
• How to turn feedback, fear, and failure into your greatest growth tools

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Timestamps

[00:00] Why confidence is the foundation of everything in business
[02:20] The truth about mindset work vs. strategy
[06:40] The moment confidence is actually built — risk and decision
[10:15] Early years, self-trust, and pushing through uncertainty
[15:45] Launching after loss — when belief gets tested
[21:10] Confidence through feedback, discomfort, and doing it anyway
[25:55] The power of deciding before you feel ready