Episode 26 - 5 Bold Moves That Changed My Business (and Life) This Year

This year I made 5 moves in my business that were equal parts thrilling, terrifying, and totally worth it.

Some meant investing tens of thousands of dollars.
Some meant saying no to money on the table.
And all of them meant trusting myself more than ever before.

These weren’t “safe” decisions. They weren’t about short-term wins or quick cash injections. They were about building a business that will stand the test of time — one that supports the life I actually want to live now, and in 5–10 years from now.

Inside this episode, I’m pulling back the curtain on:
✨ How I doubled down on personalization in my programs (and why cookie-cutter is dead)
✨ Why I said no to a $50K client — on purpose — and what it created instead
✨ The mastermind I swore I wasn’t going to join… until I did ($35K later)
✨ What a $10K AI course taught me about standing out in the market
✨ How redefining freedom led me to cancel 3 vacations and love my everyday life even more

If you’ve been feeling that pull to slow down, refine, or make a move that doesn’t “make sense” on paper… this episode will show you why it might be the smartest thing you ever do.

Wealthy Woman is opening soon at the lowest rate it will ever be. If you want to stay ahead of the curve, craft offers that sell themselves, and build a business that actually works for your life — DM me. I’ll tell you how to get in.

Timestamps:
[00:00] The scary, exciting truth behind these 5 moves
[02:15] Move #1 — Why personalization is my #1 retention secret (98% client resign rate)
[11:58] Move #2 — The $50K I walked away from and why it was worth it
[21:42] Move #3 — How a mastermind I didn’t want to join changed my perspective
[27:55] Move #4 — AI, thought leadership, and standing out in a noisy market
[36:30] Move #5 — My new definition of freedom (and why it’s not what Instagram sells you)
[46:55] How these moves are setting me up for the next 5 years