Episode 20: Business Success: 2 Things That Matter More Than Strategy

If you’re still looking for the perfect strategy, the magic formula, or someone to guarantee your success... this episode is your loving (and necessary) wake-up call.

In this raw conversation, I’m sharing the two things that have actually built my business—through launches, grief, postpartum, and every single season in between. And spoiler alert: it’s not strategy. It’s trusting myself without evidence… and moving with full conviction.

Inside, I’m getting real about:

✨ Why “needing proof” is keeping you playing small
✨ How to build a business that moves no matter what’s happening in life
✨ The difference between confidence and conviction (and why one is magnetic)
✨ What burnout really is (it’s not what you think)
✨ The exact energy that makes clients say YES
✨ Why your next level isn’t about doing more, it’s about being all in

This episode is for the woman who’s done playing safe and ready to go all in on her vision—before the world claps for her. Because the truth? That’s when it all starts to move.

Ready to own your power in sales?

Join me inside Sales on Demand, the program I wish I had when I started. 30 days of potent audio coaching to help you drop the pressure, sell from your truth, and finally create the momentum you crave.
👉 https://kristichaves.com/sales-on-demand

This course is pure gold if you want more clients, more clarity, and a way to sell that actually feels like you.

📍 Timestamps

00:00 – Let’s talk about the “secret sauce” lie
01:30 – The 2 things that actually built my business
03:10 – What it means to move without evidence
06:00 – Sales resistance isn’t what you think it is
07:45 – The power of trusting yourself fully
10:00 – Conviction > Confidence
12:30 – Burnout? Let’s call it what it really is
14:00 – Why you don’t need more strategy—you need more you
16:00 – Selling from your truth, not your tactics
18:00 – The moments that tested me most
19:00 – Your challenge: Where are you still waiting for proof?